I&I Formula

I&I stands for Innovation and Integration. It consists of 6 levels derived from merging several models including Maslow’s Pyramid of needs, Dilts Pyramid of neurological levels for NLP coaching, authentic leadership principles, Agile methodologies, startup development strategies and findings on character from positive psychology.


 The idea is to introduce innovative solutions in the form of new behaviours, skills and knowledge and then integrating them in daily activities, habits and life in general.  Think about it as learning how to use a new device: at first, you need instruction, and you need to focus on how to do the simplest thing, like turning the device on and off. Once you learn the basics, get comfortable with using those and then you can go on to more complicated features and start using them automatically. 

I&I methodology continuously takes us through personal, relational and transcendent processes of development. First individuals work on themselves, dealing with challenges and creating sustainable action plans, once integrated they connect their new strategies with the environment around them redesigning key relationships before moving to the transcendent stage which can mean many things like working on developing communities, businesses, or spiritual paths. Working on each stage is very personalised and difficult to put into a standardised model. It comes from knowing the process of development as well as self. Hence the process is designed during individual coaching sessions.


 However, The BASICS model is something that anyone can start with and it works better for people wanting to ease into the process of continuous improvement.

BASICS model

 It is the foundation of all of our personal and professional development coaching. As one of I&I models, we use it to assess the current situation and establish the client’s status quo. It covers working on six critical areas of our life that help us look at the development from a holistic perspective.

Current process - I&I and

BASICS stands for:

B – Body

Your body is the basis of everything. The way you treat it will impact your level of energy, your mood, and so on. Think how you eat, sleep and exercise.

A – Autopilot

This is about creating your own systems to make yourself more efficient and make your time work for you. Think planning, habits, time management.

S – Security

Feeling secure, both emotionally and physically, relieves stress so you can focus on your goals. Having security means not feeling afraid of the future and being able to look ahead and be proactive. Think about different levels of security: 

  • Personal (not being in direct danger or in the risk of being harmed)
  • Emotional (feeling relaxed and at ease)
  • Financial (having enough money to cover basic needs)

I – Important People

Being well surrounded by a supportive network  is key to being successful in realizing your goals. To that end, it is important to identify who builds you up and who is toxic and needs to be let go. The idea is to focus on people who energize you, help you grow and be a better version of yourself. Start with identifying the type of personal and professional relationships you want more of.

C – Consciousness

Consciousness is about daily awareness and living in the present, but also connecting with strategic goals. It’s about being alert to everyday details, focusing on being in the moment and noticing yourself and how you are feeling.  Consciousness helps you to be able to stop and have the space to think about the next steps you want to take.

S – Surroundings

Just as your mind doesn’t operate at maximum capacity when it is cluttered the same can be said about your physical surroundings. Seeing and perceiving mess upsets our brain, for instance. This is all about creating space and an environment that empowers you to do your best. Creating purposeful spaces that  have dedicated “ areas” for your daily activities supports your effectiveness.

The image above shows a complete exercise assessing the current status quo. Once we identify the areas that need attention first we need to make a list of tasks to work on. Starting with small actions helps build confidence and get a better picture on what to prioritise. 


Whether you are joining an online course, attending a group meetup, or investing in 1 on 1 coaching, you will learn about the BASICS methodology and receive practical advice on how to make the changes necessary to start bringing these 6 factors into your life.