With our wealth of business experience, we are able to give growing businesses strategic advice, tangible solutions and a different perspective, to help them at a crucial time in their development.
Your start up’s value proposition is arguably the most important part of your marketing strategy. A strong and clear value proposition is essential for not only attracting clients and customers, but for impressing investors and securing you funding. When trying to create an effective proposition, that captures the essence of your company whilst avoiding tired buzzwords, an outside opinion can be invaluable.
I&I specialises in helping companies create robust value propositions which are guaranteed to help boost your business. Our expertise in marketing, pitching businesses and startup accelerator programmes gives us the insight needed to give your VP a competitive edge.
Whilst you and your team may work brilliantly together, and be full of great ideas, sometimes a fresh pair of eyes can give a unique perspective you didn’t know you needed. For many, working in a startup is all consuming, and you are often too close to your offering to see the opportunities, and the risks.
Whether it’s a problem that needs solving or a new idea you need tested, we can help. I&I can facilitate brainstorming sessions and give their objective opinion on your problem or product, helping to encourage innovative thought and create well rounded businesses.
Work Life Balance
When building a business it is easy to fall into habits that can be detrimental to your mental well being. Long hours, stressful deadlines and a lack of security are all part and parcel of start up life, but managed correctly they don’t have to impact your life outside of work.
Our start up consultations can empower you with skills and advice in areas including time management, task priority and switching off. One of the main aims of I&I is to help you be successful whilst still maintaining a balanced lifestyle and enriched well being – and this is never more important than when you are building your own company.
It’s no surprise that running a growing business can be draining both professionally and personally, as you try and be everything to everyone and still strive for success. There may be occasions when you need to step away, but with lean teams it can be difficult to do so without knowing the company is in safe, and experienced, hands.
Whether you have family circumstances to attend to, are travelling to secure new funding, or simply need to refocus, we can be there so you don’t have to be. Experienced members of the I&I team are available for short term contracts, stepping in to help maintain the business whilst.